10 May 2006, ImBoss.tv Partners with Sensis MediaSmart
Small Screen Entertainment has appointed online media sales agency, Sensis MediaSmart, to handle all display and flash TVC ad sales for ImBoss.tv launching 1 June by the Federal Minister for Small Business and Tourism, The Hon. Fran Bailey.
"MediaSmart was an easy strategic choice given their experience and portfolio of existing clientele and websites already part of their network. Their commitment to the success of ImBoss.tv will result in innovative campaigns and impressive outcomes for advertisers," said Jake Challenor, Managing Editor, ImBoss.tv.
"We're projecting over fifty-thousand unique visitors each month by August 2006, and some half-a-million impressions."
MediaSmart will launch ad sales on ImBoss.tv with a Full Banner, a Vertical Tower and three Button ads. This will be coupled with ten-second flash TVCs played before each piece of video content is viewed and another as the site loads.
Mr Anthony Saines, General Manager, Sensis Digital Marketing Services said: "We're extremely pleased Small Screen Entertainment has decided to join our network given the strong demand for online media campaigns targeted towards SMEs".
"The display advertising options we're launching with on June 1st cater for all budgets, giving any advertiser an opportunity to communicate with SMEs via an exciting new platform that is sure to be well received by small and medium-sized enterprises."
Some of the websites that are currently part of the MediaSmart network include CCH Small Business, Travel.com.au, Vogue, BigPond and the AFL Network.
Interactive advertising agency, Modus Corporation, will be the first advertiser to appear on the site with a mix of banners and a series of flash TVCs.
"We've been working with Small Screen Entertainment on the development of ImBoss.tv for some time now and believe the opportunity to become the portal's first advertiser was too good to miss," said Mike Kossenberg, Managing Director, Modus Corporation.
"Our creative will target SMEs looking to grow and improve their online presence using our core products and expertise."
Small Screen Entertainment will continue to handle all sales for paid advertorial content packages. Companies like Pizza Hut, Howard's Storage World and Resi Mortgage will be amongst the first advertorials to appear live on the site.
Agencies and organisations can contact Sensis MediaSmart on 1300 734 477 or visit ImBoss.tv to register their interest and download a media kit prior to launch.