2 May 2006, Small Business Television 24/7
Come June 1st, Australia's 1.3 million small business owners and managers will be able to sleep in on Sunday mornings with television production company, Small Screen Entertainment, launching the nation's first 24/7 television channel for SMEs, on the web.
On-demand with fresh content added every week, ImBoss.tv, uses the latest flash streaming technology to keep Aussie SMEs informed, inspired and educated through eight specific video content channels.
Companies with service and product offerings for small business will have the opportunity to communicate their messages through display advertising, a portal partner program and advertorial style video content packages.
"It's great news for organisations targeting small to medium sized enterprises, which are currently limited to Sunday morning television and magazines. They can now use the influence of television and the power of the net's direct response, for a fraction of the cost," said Jake Challenor, Managing Editor, imboss.tv.
Content channels, containing interviews with industry experts and paid advertorial segments include; News & Information, Money & Wealth, Sales & Marketing, Franchising, Smart Business, Education & Coaching, Technology & Online, and Success Tips , with future content channels to be added in the following months.
"Our June 1st launch reflects the growth in broadband connections by SMEs and the increase in owner managers seeking advice and information that's going to lead them to a more successful business," said Challenor.
According to the 2005 Senses, e-Business Report, sixty-three percent of wired SMEs are now using broadband and eighty-six percent of regional businesses are now connected to the internet.
Interactive Advertising Agency, Modus Corporation, has developed the streaming video on demand technology which delivers Macromedia Flash encoded video to the viewers desktop quickly.
"Viewers of imboss.tv will be able to simply and quickly watch the video segments without the need to answer questions like, which media player to use or is their internet connection fast, medium or slow", said Modus' Managing Director, Mike Kossenberg. "With ease of access being a key success factor, viewers won't need to download any new software or pay a cent to watch the programming."
Organisations and agencies can register their interest now, and download the June/July media kit at ImBoss.tv.